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MARKETING CLOUD

Drive customer relevance at every touchpoint with business agility and flexibility.

Future-proof your business with the world’s only open marketing cloud

Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental efficiencies.
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Boost profitability & revenue

Increase website conversion rates, response to email, and multichannel engagement through orchestrated journeys and relevant experiences.

Increase customer loyalty

Turn one-time transactions into repeat business while delivering the experiences consumers expect. Enhance existing loyalty programs with a complete view of the customer.

Increase operational efficiencies

Give marketing and business teams direct access to unified customer data and streamline interdepartmental dependencies. Enable all teams to understand customers holistically.

Unlock the power of customer insights with data at the front of your decisions

Acquia Marketing Cloud is the only marketing cloud built on the foundation of a proven CDP, where customer intelligence is natively harnessed by all channels of interaction. All insights, segments, journey mapping, and personalization take place on a foundation of cleansed, deduped, validated data resolved into a unified, persistent profile, which enhances data-driven decisions and drives more revenue and ROI from marketing efforts. All teams gain direct access to this accurate, enriched, unified profile, where you can ask questions of the data, identify opportunities, and quickly act on the insights.
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Decrease time to market

Launch campaigns with speed and ease. From data analysis to list pulling to executing campaigns on any channel, move from ideation to action without reliance on third parties.

Build your strategy based on trusted data

Turn one-time transactions into repeat business while delivering the experiences consumers expect. Enhance existing loyalty programs with a complete view of the customer.

Increase business agility

Easily adapt to changing market conditions and the evolution of your marketing technology stack through a unified layer of data across all of your online, offline, and homegrown systems.

Personalization

Acquia Pesonalization is the only testing and targeting solution optimized for Drupal, available as a no-code application to help marketers quickly and easily optimize customer experiences.
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Campaign Studio

Acquia Campaign Studio is a cross-channel campaign management and journey orchestration solution that enables organizations to engage with customers across email, SMS, and more.
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DAM
Acquia Digital Asset Manager (DAM) organizes approved creative assets for self-service in one place, making it easy to find, modify, and download images, videos, and rich media.
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Customer Data Platform

Acquia Customer Data Platform is the leading CDP for enterprise brands, with 15 years of experience helping companies increase revenue and profitability.
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Campaign Factory

Acquia Campaign Factory gives you the power to manage multiple Campaign Studio accounts from a central location, helping you scale operations across your entire business and ensure data governance.
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Acquia Marketing Cloud Key Capabilities:

Acquia Integration Framework

Acquia Identity Resolution Engine

Acquia Machine Learning Framework

Ingest data from all online, offline, and homegrown sources, handling data input to and output from the CDP in real-time. Leverage the continuously updated profile for insights and action.
Cleanse, dedupe, stitch, and enrich transaction, profile, and event data to continuously resolve customer identities. Gain an accurate count and view of your customers for all insights and action.
Gain machine learning driven insights from supervised learning and collaborative filtering algorithms, all of which are metadata configurable to support both out-of-the-box and custom models.

Cross-Channel Campaign Engine

Native & Open Engagement Channels

Website Personalization Engine

Easily map customer engagement journeys across touchpoints through a visual orchestration engine that drives your campaigns. Gain a clear view of journey paths across action systems.
Acquia provides native email, SMS, and social engagement systems, as well as connectivity to any third-party system, including homegrown channels.
Easily point, click, and personalize content on your website. Real-time adaptive targeting refines segments while A/B testing keeps audiences engaged with content that resonates.

AI and Customer Analytics: A Guide for Marketers

eBook
Marketing is increasingly data-driven. Artificial intelligence helps transform data into an immensely valuable and strategic asset for marketers.

More Resources

Integrations
Unlock the Potential of Your Data with a 360 View of the Customer
Gain a true understanding of your marketable customer database across all channels, including its size, health, and responsiveness. Gain insight into who your best customers are, who is likely to churn, and new business opportunities.
Learn about our integrations

Ensure Data Governance and Consumer Privacy

Centralized Campaign Management
Give your teams the ability to centrally or locally manage multiple environments. Save time, money, and resources through easy replication of websites across large, distributed environments, and seamlessly scale as your environments grow.
Learn about Campaign Factory

Leading Brands Trust Acquia Marketing Cloud

ARTIFICIAL INTELLIGENCE AND CUSTOMER ANALYTICS: A GUIDE FOR MARKETERS

lululemon

Case Study
To unify online and offline data to gain holistic customer insights and deliver relevant experiences, lululemon chose Acquia Customer Data Platform.

Related Content

Customer Data Platform Use Cases for Retail

White paper
This whitepaper, authored by the Customer Data Platform Institute, helps retailers build a roadmap of success for how to use a CDP most effectively.

AI and Customer Analytics: A Guide for Marketers

eBook
Marketing is increasingly data-driven. Artificial intelligence helps transform data into an immensely valuable and strategic asset for marketers.